The beauty industry lost its collective shit when Dove released its Real Beauty Campaign. Real women, with real butts, on 10-ft tall billboards? The absurdity!
You know you’ve hit advertising gold when people start doing send-ups of your ad:
Anyway, there’s a new Dove Real Beauty video thats virus-ing up the interwebs. Its corny, but kinda lovely so shut up and watch:
Touching – oh yeah
Thought-provoking – damn straight
A tiny bit manipulative – okay, maybe
As cynical as I am, I’m a person who is easily moved to tears at the right material. I will often bawl like an infant at a highly effective commercial. Anyway, I was a little choked up on this one. Thats my barometer – if you can induce me to sweat from my eyes like an obese American trundling into a McDonald’s, then you must be doing something vaguely right.
Its a nice way to freshen up a stale campaign, anyhow.